The Dully Store, your new destination for premium electronics! We are excited to announce our latest eCommerce venture, offering a wide range of electronics you need and want in one convenient place. hassle-free, offering a carefully curated selection of electronics from world-renowned brands. From smartphones and laptops to TVs and audio accessories, we’ve got everything you need to meet your technology needs.
Scope
- Wireframes
- Flowcharts
- UX Research
- User Interface
- Prototyping
Challenge
Create the Dully Store e-commerce platform and increase sales by 30% over the next six months and become a reference in purchasing electronic products.
Research
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In the research with users, it was evidenced that 62% of the public use prepaid cards to make purchases in internet stores, supermarkets. Most of them are customers who couldn’t get a credit card and because they identify a lot with the club and being able to have a card from their favorite team, they adhered to the prepaid card.
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And 20% of users are parents who save money for their children and thus educate them to have financial control through the application and manage their purchases, thus having a little financial independence.
Solution
Launch of a shopping platform for men and women of all ages who are looking for high-quality electronics and want a fast and efficient shopping experience. The audience must have basic technology knowledge and be willing to buy online.
“Dully Store – Your new online electronics store with fast delivery, superior quality and selected especially for you.”
Learnings
And for those who want to sell more by taking advantage of the popularity of e-commerce, know that price and free shipping are the factors that most influence the decision to purchase online.
As for the most sold product segments, the champions in e-commerce in Brazil are electronics, purchased by 61%, followed by home appliances (50%) and footwear (47%).