Marcelo Lima

Creator of solution for user and thinker new ideias for problems of day by day.

My challenge is to design user-friendly and intuitive interfaces, considering users’ needs and expectations and continually testing to ensure the quality of the experience. Be it in the creation of digital products and services, such as websites, applications and other interactive systems.

What I Do
  • UX/UI Designer
  • Product Designer
  • Design Thinking
  • Strategy Marketing
  • Ux Research
  • Design System
  • Prototyping tools
  • Brand experience
  • Agile methodology 
  • Brand strategy and positioning
  • Market vision
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My Story

I’m a Brazilian UX/UI designer with over 8 years of work experience. My background in Advertising and Marketing allows me to have a continuous and deep contact with disciplines that are essential for the UX / UI Design area.

I do my best to promote the best interaction between user and product in order to promote an experience that shows empathy in everything, and products that are more elaborated and improved that equally please the stakeholders.

Where I’ve Worked

2024 - currently
Product Designer at G4F
2022 - 2023
Product Designer at Serpros Fundo Multipratocinado
2021 - 2022
Product Designer at BRBCard | Nação BRB Fla
2017- 2020
Product Designer at PB Produções
2018 - 2019
Product Designer at Caixa Seguradora
2017 - 2018
UX Designer at Ascon Condomínios
2016 - 2017
UX Designer at Diletto Café | Nespresso
2015 - 2016
Marketing Analyst at Sicoob Confederação
2012 - 2014
Digital Art Director at Prime RS
2011 - 2012
Art Director at Trend Publicidade
2010 - 2011
Social Media at FSB Comunicações

Skills

Design
Strategy: Design thinking, design sprint, user journey mapping.

Research: User research, user testing, stakeholders interview, heuristic evaluation, A/B testing and experimentation, jobs to be done, Personas & Empathy mapping.

Prototyping: Rapid prototyping using Figma, Adobe XD, Low – High fidelity prototyping.

Visual Design: Figma, Adobe Suite, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe After Effects.

Tools
Figma, Adobe Xd,  Adobe Creative Suite , Excel, Power BI,  Google Ads, WordPress,  Html5 & CSS, E-commerce, CRM

Languages
Portuguese – Native
English – Advanced

Academic formation

2023 - Aug 2024
Postgraduate in Digital Experience Design | Faculty of Fine Arts of the University of Lisbon | Portugal
2016- 2018
MBA - Postgraduate in Marketing | FGV - Fundação Getúlio Vargas | Brazil
2006- 2011
Bachelor's degree in Advertising and Marketing | IESB University Center | Brazil
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Did you like? Get in touch and let’s talk about digital projects.

Contact Me

contato@marcelolima.me

+351 914 021 095
+55  61 98271 2069